Thank You, Our Valued Clients, For a Wonderful Year of Content Creation

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This weekend, Canada will be celebrating Thanksgiving. This is a time to get together with loved ones, count your blessings, dine on a fabulous feast, and celebrate everything you are thankful for.

At From the Heart Communication Services, we have a lot to be thankful for. This year we have:

·         Worked with a diverse group of companies and professionals all over North America and some places in Europe.

·         Continue to create weekly, biweekly, and monthly content for many wonderful professionals.

·         Wrote and published our first children’s book. While it’s not the first book that we have written, Saving Sunny is special because this one is our own project.

·         Created rich content for internet news forums; sharing personal stories and historical events.

·         Helped local organizations with their social media content and marketing strategies.

·         Interviewed interesting people from all over Canada as part of the articles we wrote and had published in various magazines.

·         Have met and worked with many amazing and talented professionals all over the world. We continue to have long term relationships that we have had the privilege to develop through our content creation.

·         Run effective and successful marketing campaigns for different internet sites and products.

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We are thankful for every person, every opportunity, and every event we have been part of. As we look ahead to the rest of this year, and next year, we will continue to plan a bright future that includes working with great clients, creating engaging content, and continuing to grow as an online writing service.

Every client we work with is important to us. We have had the honour of creating rich, engaging content, developing effective marketing and social media campaigns, and, most importantly, being part of our local and global world. We have been involved in several charitable and professional events and have helped educate, inform, and entertain our readers.

This Thanksgiving, we have a lot to be thankful for. Thank you for helping From the Heart Communication Services thrive as a business and be part of your personal and professional lives.

To our clients near and far, Happy Thanksgiving from our family to yours.

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5 Essential Elements You Should Include in Your B2B Blog Post

Business blogs need several essential elements to attract and engage readers. Blogs are usually written for two types of viewers: consumers (B2C) or other businesses (B2B). Regardless who your audience is, your content is designed to entice the reader.

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When creating content for your site, it is important to know who your target audience is and what they are looking for. Blogs drafted for other businesses differ slightly than articles written to attract customers. Business clients have different needs and buying habits than customer shopping. Understanding your client will help you craft dynamic and readable content.

Business clients are not shopping for products the same way public clients are.  To attract and engage professionals your blogs should cater to their needs. These essential elements should be included in every B2B blog post:  

High Quality Visual Content

Visual content is important in every piece of web content. With so much information immediately available, people typically spend only seconds on any internet page. If something does not grab their interest quickly, readers move on. To attract viewers, add high quality images, videos, graphics, and other visual media about your product or service to your content.

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Solve A Problem

Web content written for businesses is not designed to sell a product. The Reader should feel that they have benefited from your blog. Therefore, your content should solve a reader’s problem. It should fulfill a need, answer a question, provide information, or solve a company’s short or long term issues.

Should Be Interesting

There is nothing worse than reading dry, boring content. Readers do not have the time or energy to peruse dull information to look for the information they are seeking. Business owners want to find the answers quickly and efficiently. Your written page should get to the point quickly. Interesting, well written blogs will do just that.

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Design for Your Audience

The content you post is not written for you, it is written for your audience. When designing your blog post, try to see if from your readers viewpoint. The blogs should be reader focused. Therefore, the design, layout, should look professional, high quality, and attractive.

Call to Action Statement

Any B2B blog should end with a call to action statement. This is a sentence designed to persuade your reader to do something. “Call Now”, Subscribe Now”, and “Contact us today” are excellent examples of call to actions. These comments improve the response rate of your ad because it encourages the readers to act now. Without a call to action statement, there is a higher chance that the reader will forget about service after leaving your site.

B2B blogs are written for businesses and therefore, require several essential elements to interact with the professional clientele. A a company’s need and style of purchasing products differs from the public’s shopping trends. Understanding your viewers needs will help you create engaging, useful content that attract the right consumer.

At From the Heart Communication Services, we work with clients from all over the world, helping them provide dynamic, well written content for their websites. Contact us today to find out how we can help you too.

5 Excellent Reasons Why Your Company Needs a Content Writer

 

By now, almost every business owner has heard the words content writing, social media content, business blogs, web content, SEO……the list goes on. Online writing for business is a necessary part of doing business today.  Any company, no matter how big or small, needs written content to brand themselves, engage with customers, reach their target audience, and grow as a business. While online content is not a quick or instant marketing campaign, it is a crucial part of marketing and building relationships with customers. And it’s not going anywhere. To succeed in today’s world, companies need a viable website with up-to-date content. But rather than do it yourself, it’s more beneficial to hire a content writer. Here’s why:

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Hiring A Professional

Any job performed in your company is usually done by a professional, or someone with the knowledge, training, and experience to do it right. Writing should be no different. While this is still a relatively new industry for many corporations and entrepreneurs, the responsibilities should be treated with the same degree of skills and professionalism as the other jobs.

Free Up Your Time

When a professional is hired to do a job, it frees your time to work on what’s important. Business owners already have enough to do without adding to their workload.  Managing online written content takes time that can be better spent doing other tasks. Let a writer take care of this part of your business.

Cost Effective

Contracting or outsourcing your web content to a professional writer will save you money. Rather than paying a salary to a staff member, you can pay the person for the work that they do only. This will keep the money where it belongs, in your pocket.

Peace of Mind

Any time you hire a professional to do a job, there is a sense of peace knowing that a competent person is handling a vital part of your business operations. You can reduce your stress levels by letting someone else worry about this part of your workload.

Capturing your consumers attention is vital to your business. Today, people look online for services or products so companies need to create a strong online presence to reach their target customers. Poor or irregular content can do the exact opposite of what the business owner wants to achieve. For the busy entrepreneur, hiring a content writer is saves money, time, and valuable resources.

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At From the Heart Communication Services, we can create high quality, engaging, and consistent content that will help your business grow. Contact us today to find out more about how we can help you with your content writing needs.

To Find a Publisher or Self Publish: Why I Chose to Self Publish

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Writing and publishing a book is a dream come true for most writers. Story creators have different publishing options once their manuscript is completed. The traditional methods of finding a publisher to print your story is still in high demand; however, thanks to technology, writers also have the choice to self-publish their manuscripts. There are pro’s and cons to both.

When I wrote Saving Sunny, I always knew that I was going to self-publish my story. So why did I choose this method?

When I first came up with the idea for this delightful story, my initial plans were to create a movie. Images of a camera view looking down from the sky to arctic ice flow with small dark shadows danced in my head. As the camera view slowly descended closer to the icy mass, the shadows gradually transitioned into a colony of harp seals. Eventually, the view zoomed in on Sunny’s animated beautiful face.

The whole story played in my head like a DreamWorks movie. It was a wonderful story that I couldn’t wait to tell. But what played in my head, could not be transferred onto my laptop.

I took a script writing course with big dreams of creating this magical idea into an even more magical script. But sadly, I learned quickly that I am not a script writer. However, where I lacked in script writing, I more than made up for in story telling; soon, my movie became a picture book.

The road from idea to written draft to published book is never easy no matter which road you choose. Finding someone to illustrate the book (bless my nephew for doing the pictures), the creating, designing, publishing, and marketing it is very challenging. Essentially, the author becomes the cook, the baker, and the candlestick maker of their own idea.

Looking for an agent or publisher is equally challenging – if not more so. With so many books on the market – unpublished or published – adding your tale to the sludge pile is like adding another grain of sand to the beach. The amount of literature is endless; the challenge is trying to make your manuscript stand out in the vast sea of potential story books.

I chose to self publish Saving Sunny for one simple reason:  I didn’t want my beloved seal pup to end up in someone else’s sludge pile. This was a story that was very near and dear to my heart. It has a story, but it also has a message – it talks about conservation, ocean pollution and the effects it has on marine life.

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Publishing houses are limited with the number of books they can publish and have certain criteria regarding story lines and topics. They can’t publish every book they read after all; it’s not realistic. Your topic might not be one that a publisher is interested in.

Saving Sunny was a very personal story; I wanted my harp seal pup’s adventure shared with the world, not stuck on a pile collecting dust.

But I also wanted more from the book. The story was not just a lighthearted tale of a seal pup. It was about a real danger to the Sunny’s of the world and all other marine life. My natural thoughts were of using the book to fight for the better good.

I wanted the tale to help battle the very real, environmental issue; to educate, sponsor, and support ocean conservation. By self publishing, I can choose to donate some of the proceeds to an organization that helps our oceans.

And so, self publishing was the natural, and only choice for Saving Sunny. Because this is the first of a series of books, I look forward to the thrill, the excitement, and the personal satisfaction in seeing my other idea come to life just like Sunny’s story.

 

6 Topics to Cover When Hiring a Content Writer

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If you have never hired a writer before, chances are that you are like most entrepreneurs: treading in unchartered territory. It can be challenging to decide what questions or topics to cover during the hiring process.

Before you even begin to place your want ad, decide what the writer’s purpose and role is to your company. Do you want the person to have specific knowledge of your industry or field? Do you want the content to be written in a certain tone? Will they be blogging only or are there other sites and tasks to be managed? This information will help shape the tone of your interview questions.

If you’re not sure what to ask a potential candidate, here are six topics that you can cover when hiring a writer:

  1. Social Media Knowledge

If posting on your social media sites is an important part of the job, then you will want to ask your candidates what experience they have with social media content.  If your company uses certain social media sites, your writer should have experience with those sites.

  1. On-the-Job Experience

This is a common question to ask potential candidates for any job. Some firms and positions do not require a lot of experience while others expect their candidates to have a high level of real work experience. It’s up to you to decide how much experience – if any – you want your candidate to have.

  1. SEO Knowledge

Search Engine Optimization or SEO is a vital part of writing online content. Search engine analytics use keywords to find and rank your content on their search pages. Knowledge of current SEO practices is a crucial part of online writing. A professional writer will stay on top of the trends and policies around SEO usage and should use current practices when creating content.

  1. Education and Training

Talent is just as important as post secondary education. Not all professional writers have a university degree and, depending on the job, it’s not necessarily a mandatory qualification. As an employer, you will need to decide how essential post secondary education and training is to the job.  There are many exceptional writers who do not have formal education; but some jobs require formal training from colleges and universities. Once you have decided what is best for your business, you can form questions relating to this topic before and during the interview.

  1. Writing Samples and Tests

The content should reflect the image and brand of your business. Sometimes, as good as a writer is, their style just doesn’t match your company’s vision. That is not a poor reflection of the writer or your enterprise. The only way you will know if the person is the right fit is by reading their work. Some employers ask to see previous writing samples while others ask potential candidates to write a blog on a specific topic or format as part of the hiring process.

  1. Short and Long Term Goals

Hiring a writer is the same as hiring any other staff for your company. It’s an investment. Ask similar questions that you would ask other candidates to see if the writer is willing to give to your service as much as you are investing in them. If your goals differ too much, they might not be the right person for the job.

While this is new territory for many businesses, content writers and marketing staff are here to stay. Hiring the right person doesn’t have to be a difficult process. Good questions can help you find the right professional to meet your company’s content writing needs.

At From the Heart Communication Services, we have experience working with clients from different industries and companies. We can help fulfill your short and long term writing needs too. Contact us today to find out how.

7 Important Qualities to Look For When Hiring a Content Writer

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In today’s digital and social age, hiring a content writer is essential. The writer is the member who creates engaging content for various online and hard copy media forums. The content that writer’s produce is usually the first contact that many consumers have with a business. The content promotes the company brand while providing useful and interesting information to the reader. It’s the beginning stages of a business -consumer relationship.

But with the literally thousands of professional writers available, what should a company look for in their writing staff?

Strong Writing Talent

A writer should be able to write high quality content that is original, engaging, and useful. The information should flow and be relevant to the industry.

Grammar and Spelling

Grammar and spelling skills have always been essential in writing. It’s even more important when written material is available to the public because the first thing the reader will notice are the errors. Poor spelling and grammar is not only damaging to the writer, but to the company that he/she is representing as well.

Creativity

Good writer’s can find great topic ideas from a variety of sources. Some owners have ideas or topics they want in their blog, and, while it’s good to share this information, company owners are not and should not have to continually instruct their writing staff on what to write; that’s the writer’s job.

SEO Practices

Professional writers are knowledgeable with SEO practices and analytics. They keep up-to-date with the changing trends of the major search engines like Google analytics to ensure that their content is tracked by the search engines.

Company Voice

As great as a writer is, their tone and style needs to fit with the tone and style that the company wants to project. Some businesses want a friendly, conversational tone while others are looking for a more formal, professional tone. Before hiring any writer it’s important to decide first what type of voice you want to project and find a writer that can create that voice.

Education

Some companies want their writing staff to have a formal education while other company’s are more focused on the actual product. While there is a lot of knowledge to gain from formal training, some of the best writers have never taken post secondary education. Hiring criteria should be a combined balance of training and experience.

Industry Knowledge

This is another area that company owners prioritize differently. While some owners want their writers to be very knowledgeable, others allow the to learn through research. Neither is wrong or right.  Before hiring writing staff, it’s important to decide how much experience or knowledge you want your writer to have about your industry.

Writer’s are an important part of today’s business world. Finding the right person to create the content that best represents your company’s values and needs is essential for grow. Before you start looking for a writer, decide what type of person you want to represent your company. The right person will help your business move forward to day’s media market.

At From the Heart Communication, we have experience writing compelling content on a variety of topics. We have helped many organizations and blog sites by producing rich, high quality articles. Contact us today to find out how we can help you too!

6 Important Reasons Why Companies Need to Hire a Writer

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In today’s market, an online presence is a critical part of running any business. Most consumers, in fact, will not even consider doing business with a company that does not have a professional website.

The internet has changed how companies interact with consumers. In today’s professional world, business is about engagement between the two parties.  One of the most significant ways to connect with an audience is through online content.

Producing content for a professional site involves much more than slapping a few sentences together. The information written should be useful for the consumer, easy-to-read, and free of spelling or grammatical errors.

Not everyone can create high quality, appealing articles. Therefore, hiring a professional writer is one of the best investments company owners can make. Here’s why:

1. Writers are Trained and Qualified

Like any job in an organization, not just anyone is hired to do the job. The person should be trained and qualified to perform the tasks required. Professional writers are trained and experienced with creating informative and engaging content for a variety of online and hard copy mediums such as web pages, blogs, newsletters, social media pages, press releases, and advertising copy.

2. Writers Keep Better Track of the Market

Writers can keep track of the market better than other employees. Because it is part of their job, they regularly monitor surveys, algorithms, analytics, and other tracking programs to monitor current trends, keyword usage, and effectiveness of social media sites, information shared, and company promotions.

3. Help the Company Stay Competitive

Hiring a writer helps ensure that the company stays competitive because today, online content is a mandatory part of a business’s growth. Online writing comes in many forms and has numerous uses in social media sites, web pages, advertising copy, company documentation, and newsletters. Professional writers use all avenues to use their written posts.

4. Is Cost Effective

Hiring a professional writer will save a businesses money. Rather than add another employee to the payroll, contracting the needed work out to a professional will reduce company’s expenses while ensuring the job is done right.

5. Business Owners Have Other Work to Do

As a business owner, you already have a lot of work to do to keep your business running. Adding another job like writing online content will only increase your workload. It’s easier and more efficient to delegate the work to someone who knows what they are doing.

6. And So Do the Employees

Adding the work onto another employee only increases their workload as well. Staff already have enough to do; delegating writing tasks to their load can add to their stress levels. It will also increase the risk of potential problems or inconsistencies. It’s more efficient to give the job to someone who can focus on doing the assignments properly and consistently.

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In today’s business world, writers are an essential part of company operations. Hiring a professional to create the online content will help a company engage with their target market and, through ongoing social engagement, prosper in a competitive market.

At From the Heart Communication Services, we have helped numerous businesses with all their online content and advertising needs. Contact us today to find out how we can help you too.